COURSE DESCRIPTION

In this Search Engine Optimization Course, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behaviour; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimisation.

CERTIFICATION

At the end of this SEO Course, the students are equipped with all the required skills for getting an SEO certification from any reliable SEO training provider.

LEARNING OUTCOMES

• Over 18 lectures and 72 hours of content!
• Learn the main search engine optimisation techniques for business websites.
• Learn the process of effective SEO, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes.
• Gain access to new online tools and resources to help implement successful SEO campaigns.
• identify ways Google Ads and Google Analytics can be used as part of a search marketing strategy.
• Course content designed by considering current software testing technology and the job market.
• Practical assignments at the end of every session.